HOW WE DEFINE INFLUENCE
 

 

Influencers Are:

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Trusted voices and culture changers

Masters of their craft and inspiration drivers

Connected to their community,
authentically and naturally

Content co-creators

Dedicated to relationships

Altruistic

Influencers Are Not:

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Billboards or banner ads

Cookie cutter

“Full time” influencers with
an undefined audience

Shilling product for every brand

One and done